'Antapura: Poerwakala' Board Game

Visual identity plays an important role in providing a visual perception of a brand. The presence of the right brand touchpoint can help brand recognition, make the audience interested and remember the brand easily. Antapura Intellectual Property is one of the entities that uses a touchpoint brand in the form of a board game called 'Antapura: Poerwakala' as an introduction medium. Although the board game has been completed and is ready to be used as a medium for brand touchpoint, the product has issues such as the absence of visual identity and visual assets of the game components. This fundamental issue makes the product unable to be produced and played optimally. Therefore, the design in the form of a visual identity which is then developed into a visual asset in the game component is carried out as a solution to this issue. The design process starts from collecting game data and analyzing visual references to Indonesian culture and similar entities. The results of the analysis are then used as the basis for concept development and design exploration, to the design and implementation of the final design. The presence of this design answers the needs of the entity and has a significant impact on product introduction as well as the player's playing experience.