Little Mallow Town

Little Mallow Town is a video game with a life-simulation genre in the form of an artbook containing fourteen characters inspired by Indonesian endemic animals, ten environments inspired by Sumatran architecture, twelve souvenirs, and twenty-nine food from Indonesia. Through Little Mallow Town, it hoped to increase the awareness of Indonesian people of Indonesia's endemic animals, culture, environment, food, and souvenirs.
The scope of this project will be limited to the concept art phase—a pre-production step focusing on visual development—with the work and visual exploration that follows.
The final result of this project is a concept art book. Results of the visual research corresponds with keywords adjusted with the theme and the project's target audience. This paper contains the concept art book design process, including character design, environment, key art, and promotional art